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Overcoming Workforce Retention and Recruitment Challenges

BSides DC · 201919:4955 viewsPublished 2019-10Watch on YouTube ↗
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About this talk
Kathleen Smith examines talent acquisition and retention strategies in cybersecurity, drawing on research about how professionals search for jobs, their career motivators, and the role of community engagement. The talk covers practical recruitment methods, retention pathways within organizations, and how employers can build brand visibility by supporting community initiatives like conferences and volunteer opportunities.
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Talented professionals form a fundamental cornerstone of any successful business, but how do we ensure successful retention and recruitment in an industry facing talent shortage? To promote a flowing talent acquisition pipeline, we’ll dive into the top reported methods used by cyber security professionals to search for jobs, their leading motivators, and how to leverage community support to enhance your employer brand. As we assess the ways that candidates approach their job search, you’ll gain valuable insights to help your organization increase brand visibility and lucrative retention and recruitment. Kathleen Smith (Chief Marketing Officer at CyberSecJobs.com / ClearedJobs.Net) Kathleen Smith, CMO for CyberSecJobs.Com and ClearedJobs.Net, has coached thousands of job seekers and employers to achieve the mutual goal of employment. Kathleen presents at several conferences each year on recruiting and job search. Some of the conferences she has presented at as a sole presenter or moderator include BSidesLV, BSidesTampa, BSidesSATX, DerbyCon, CircleCityCon, FedCyber, and CyberSecureGov. Kathleen is Director of HireGround, BSidesLV’s two-day career track. Kathleen is well respected within the recruiting community and is the co-founder and Past President of recruitDC.
Show transcript [en]

for a job why aren't we not getting them those jobs that they want we also asked some other key questions such as do you know how to find a job now more than 45% said that they didn't know how to reported because of course someone is going to say well it's easy to find a job a little bit deeper and sort of asked what were the top three strap job the first way our and that's not is that you would want to go work for most cannot do that

we went to online job listings now what's interesting is we

look at job listings we also asked them who did they like to work with and we've seen in the community sort of this uptick in the number of staffing firms and having companies that are out there and that's really great but by and large people in this community want to talk to the direct recruiter they really want to talk to someone who sits at the desk that understands the culture and understands what's going on within that company unfortunately in this community too many recruiters who work either for a company or staffing firm or a headhunter have really created sort of a bad or all of the various different u2

to the job description

you another skillset let's grow you into another job or also helping them understand you did something in one industry from the regulations and understand compliance go and take that into another step within your career and finally finding the recruiters to work with they want to work with recruiters they don't know necessarily how to find them and that's why I'm really excited when I see so many recruiters who are out in the community not going hi I'm a recruiter I'm gonna hire you like hey I want to get to know your community I want to get to know what you're working on I want to get to know the the things that you're passionate about because we

talked about that law in this community passion and not just putting someone into a job slot because it fills our wrecks but finding someone who is passionate volunteering is stressful we're talking about it is not necessarily the job of the employer to provide fulfillment it is the job of the candidate or the employee to find fulfillment they're not necessarily going to find it in your workplace but finding a place where they can find fulfillment in volunteering is one more step of you retaining your really great talent incentive impact on the overall industry there are not many things different to make it better more often than not the prints with these are the same skills that people were finding that they

learned when they were volunteering and there are not many place

non-technical skills we primarily use them for their technical skills but we don't give them a place to work on communication to work on planning to work on organizing and these are the actual numbers for this is that to say that they were part of tea and oral so with airily just think about the hence with you already know how that conversations going to go ten hundred people you're going to start is a really great technical is one of the things that people are really looking for when they're going to work can tell you how many times I go and I listen to a presentation and no one knows who the who the company is that sent them because no one is

engaging their employer to say hey I've been accept within the community that people are really great at what they do they get out and they present but they have to set aside their own personal budget to fly stay at a hotel and go

Oh community by supporting it or not I can tell you a lot of the people who are out there speaking they don't follow the rules of their company but they're very passionate about what they're presenting about and they're going to go on to support volunteering in the community you're going to be able to take it from also have a training budget you have a marketing and communications budget

and so will ever

thirty years so this is not a new problem this is something that we all need to work on

he written that Job Description I'm flush it out is this person need to you know have passion about crypto does this person have to manage a variety of teams is this person going to be put in crisis situations what are the things that this person really needs to know about being successful in that position outlining your higher enough to have a fancy video and you don't have to have fancy graphics five points what are the steps because you also have to hold yourself accountable to the fact that you've out on you make sure that you have internally agreed that this is going to be our hiring process and these are the things that we are going to commit to

the candidate that we're going to do we're going to get back to them we are going to let them know that they didn't get the job they're not going to be left out there hanging you're gonna let them know that there are some things that they could do to improve getting that job because feedback this is one thing I love about the military if you move from one position to the next within the military and you don't make it to the next step they're going to sit down with you and tell you why you didn't do that and what you need to work on but we don't do that in the civilian life we don't get back

to our candidates and say you know you were great you just didn't have this certification or you're great but you know the the technical interview you sort of got a little nervous on maybe work on that doing that step to build your employment brand with a candidate community to say you're giving back you're helping if you can't get out there and sponsor if you can't do that at least get back to the candidate and let them know what's going on in the hiring process and what they can do to be better hireable talent for you and you really have to get out in the community and I promised I wouldn't call on him but you know like Kevin Kevin is

here all the time in the community we have several we have Kirsten runner who's out in the community we have Matt durin people who have not only been in the community just today but not going and hiring they're listening they're listening to the current tech challenges that are out there you want to find someone who's going to solve a critical problem within your company go to a meet-up and find out who's solving that on their own at their own home lab or find the person who is really curious about the new solutions for that but that requires you listening and that requires you building your brand within that community like hey I'm just here to

help out I'm not here to poach I'm here to coach and what's interesting is that it is a constant activity to be in the not just when you're needing a job filled because what's fascinating to me is that just like job seekers who start working on their resume the day after they quit their job we go and try to find the candidate the day that our boss is complaining to us that we need to have that position filled pipeline is six months it's 12 months get to be known in this community get to be known as the person that is willing to do a resume review like Kevin did yesterday like anyone who answers any of my calls

that I put out for resume review I'll have eight opportunities in 2020 to volunteer in the community be a recruiter resume review being known being someone who follows them on Twitter being the one that answers their frustrations on social media now you may leave yourself open to be ranted on and and that does happen I'm sorry that's the way our society is but being the one that gives back and help on retention if you're not involved with recruiting but you really want to get better at retaining your talent that may be dripping out that bucket that we keep hearing about understanding what pathways can happen within your company for your technical talent I was thrilled

when I was doing a workshop two years ago and there was someone in the room that had absolutely no security experience but had been working at a financial institution for 17 years I knew everything about financial regulations government regulations backwards and forwards and his management went to him and said

learn security so that you can help us develop the strategies that we need to do to help mitigate any of the risk for our financial institution already inside sending them through the certification process sending them through the education and saying hey opportunities within your company for your tech talent don't keep churning and burning the same tech talent make sure they have someplace else to go just like you don't want to go out and have to recruit a new person they sure is held are they ready to go up into management are they ready to go into managing teams hey if they're managing a team at a conference do you know what it's like to manage all of these volunteers they can

certainly manage all the technical talents you have give them that opportunity a lot of people they feel the requirement that's out there but they don't necessarily if you have army or Navy or Marines on your staff F who do you want what volunteer organ what volunteer opportunities do you want to do what are the top three conferences you go to every year

going why aren't you there why aren't you supporting them hey maybe interview them afterwards you know what was their trip report what did they learn what was new out there making sure that you understand where your talent goes to satisfy their passion are they going to the CTFs are they part of the crypto challenges these are things that can not only help you support them and retain them as talent that can be and

well you know we we are videotaping this and we do have people live streaming so I work for a very small startup there's all of seven of us right now we're out of Pittsburgh and our main channel simply busy but we also kind of have to be able to people and we're having a very hard time do you have any tips for a small company like us to attract talent like that so we have a lot of experience so but they're usually going to be people who don't have other financial obligations so that is a very specific niche in Pittsburgh there are several meetups low user groups there's besides Pittsburgh you know yes I'm a walking commercial

for b-sides definitely go to the security be sign-in volunteering in the community I'm sorry I'm not trying to pair it what I just presented and passion does attract the talent that's looking for that and it's just what's interesting is that too many people in this community here start up and they hear crash and burn and they've been burned and if you are an entrepreneur that has a startup really look at the fact of okay don't pull that is who you know thought that they were on this great trajectory they made sure everyone had a severance versus what most happen against

of the upside this is you know you know I tation of when stretching in the back hard to people this is too too simple did you want me to tell you you had to buy one of my products ten years so realize that we're right now here at the end is it gherkin is it shmoocon whole budget is it time off are they working on a project that technical team did wants to get out and present believe me if you're working on someone on your technical team who is filling out the call for proposals they're learning on their writing skills they're learning on you know how to do a short abstract a long abstract and the

key takeaways that that presentations is going to be to me that also signifies someone who's ready for management because they know how to write and they know how to convey their thoughts to an audience that may not be familiar with the topic but you need to work with them because I can't tell you how many times they say okay the deadline for the CFP is tonight I'm going to start wants to present at a conference this year I did a workshop for getting more women in the community dude the workshop because you didn't want to present I'm running over yeah okay and what's interesting is your but that's my job

getting out and presenting in the community on four different topics that manager then went to corporate communications and said how does this fit they nearly died in happiness because they had a one and she got accepted to 12 presentations yeah she ended up going about the country and she was a great brand ambassador for this very large James you've made sure that you found the top two or three conferences that they want to be part of you've weekend's you're going to be giving up and you're going to get out and you're not going paper all like okay what is the really cool schwag it is not the fancy t-shirts t-shirts are great $22 on baby shark on Amazon do you know

how many people I've collected emails and resumes from in the first day was over a hundred and fifty okay I'm not talking about expensive things I'm talking about understanding what makes this community tick and being part of it any other questions before I get really passionate about this topic

Thank You K the next presentation isn't until

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