In our little infosec world, it’s all too easy to fall into the trap of talking technical to the wrong people, shouting about a critical bug but being ignored. We ridicule the use of a logo to communicate vulnerabilities, mock the word “cyber” and confuse the masses with technical jargon, but become frustrated when nobody will listen. With pen test reports going unopened, the laundry list of misconfigurations ignored, and patches going stale on the backlog, we have to up our game when it comes to communication.