Thinking Inside The Box: A New Framework for Promoting Innovation and Successful Cyber Defense

the change at the army barber to exchange decision friend appearing at West Point our thing else they would okay very good is Michael hunter configure pushing again I am working at the arm snipers shoot which is okay at what Camille and Kyle at my talk here is picking about inside the box its wait for oxidation renovation and enough to hit the Allstate Tyler I didn't think we gave the second step of your topic may looking for vegetable aisle so that's that it is a little while now at the morning tiger Institute's what we do is communication together we can serve so depiction or cyber defense cyber offense focus on offense community open on cyber defense and what they

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like my my team hold up ah obvious what's the next one I think I skip my building video first that shows a little with or

now this update to the other to get thanks mom that is the wrong joke there with eight of them actually like

which McNamee arms anymore but you can put your minor but it really Rajiv you are it change the question late and then use the leg of good yoga tomorrow so really we're talking about is that doctor hardest address being a little button we'll really if it's trying to figure out not to these forms when they're not trying some people will taking about really audible intensity there is a belief that variation so security expert you know what music is on there let me see if this works one more time

opportunity continue around resources we have it works

yeah our activity so I'm so really here this is really our mission from Audrey developing our fire suits 35 years ago on 2012 on VPN service for a start-up orientation I was just talking total knee replacement is millions on we reside in an old woman former story right outside he was on campus so we have my children is our eighth audience yeah I'm here to focus over your sternum and so long what I find is what we really do two things now in fact partnerships can build an electric app of our new me director you saw it in the video for Andy all on you tip over last year and the sort of proposed a new machine and

I've seen this intermission it's confusing on the producer slander another the introduce Larry research from seeking future thoughts and developing innovation we innovate such as innovation from invasion on too generous to kernels to other services for our nation defense or cyber resilience and so what I thought about oil in this notion of constructive island expects like the infant ear the API first toy figure is comfortable cyber tops and this is a promotional item is she - Part III here cyber talks give voice to disruptive hibernation so I kept asking like um I was attending these offices what is disruptive cyber division I didn't idea what it is I'm not sure that that's what we're doing and then

one column disruptive innovation distinguishes itself for my celebrated group into mental image this is a bit and talk about thinking inside the boss is bridging the office awesome innovation engine separate quadrants now if you're a business major as anyone MGH in here if you're in this video we've already seen a couple to four letters today written down the relevance into four quadrants are under the matrix where an improving innovations answered love or complexity in solution and a targeted market and so if we're looking at most as well complexity and existing markets I'm considering X 18 visions and those are such reservations big computer models on the in current needs actually do a lot of group or disruptive innovations

because it in the marketplace on the finer size complexity though it's still hard in existing markets I call it incremental image or evolutionary time supervision you're competing with your ear pure or direct or you're a person's or you can edit errs on your get I'm hearing I'm doing a lot of artisans in the military sort of argued with that on primarily doing this on military audiences I'm convinced denim whose brain repair now breakthrough innovation I call jumping occur I'm tied and flexing many markets we earn from lessons eight bucks and what I do is noticing lines constructed efficient run your scenarios we've are a lot of on this entire in Naturalizer movie bottom between perhaps or

activate or cyber crackers era giving a lot of disruptive innovation I try to get how we pet against its converting a number popular possibly the biggest is cheap a simplistic attacks that are going on partners now I told you about the Occupy on top of means the other fruit or vegetables so this can be almost like a capsule again this morning smart and fifth beta show hands now audience participation who thinks a tomato is a fruit two pairs can be all right chef and she thinks it's hammer the vegetable we have a field okay back um potent as well even though like maybe for fish I've ever spoken consuming vegetables but right we can we

quantify these are various dishes between partial plan is that helps us out if you watched the Martian you'd be immodest I mean any firing logic after watching the Martian I mean and then we think to do this much so if you're it you're correct up some to work now if you multiple generator and tomato I wonder why it is right shutter speeds for petrol by smoke again a little bit more connection and so the reason why I do this now is when I look at these deported and projects the way I think about it is I'm thinking with sustaining innovations as either I thought these folks with the Star Trek t-shirt I'm not sure if they're still here but the right

if you think watch spot she's watchful person and you can get Captain Kirk in most high leaves published success rates that's a recognition someone want people persist any engages like very logical very organized very compassion but it's based on numbers on incremental fine I'm thinking anyone has I read that magazine your kids weapons five versus five actually what think about it all you're doing is trying to one-up your competitor absurd so you're going about communication time kill each other so not a good idea present innovations I'm thinking of James Bond and if you think much in fun but all the resources of cute format for all of them I pondered all the my six believe all the British wealth is made

into building his gas saving day we're not just from what's my example is disruptive I'm dating myself here again I'm thinking with on right the circle is my lucky seeing the world with whatever is at his disposal right cheesy got ten grand to keep our hammers nails where is in the vicinity now if actually none of the divider is now there is a reason right I mean I haven't seen a different Club I can't the person look I thought two charters fondly undercover and can help to describe I think it gives you more missing border he does look at disposal I'm just driving the old engine through so many truth on the round town is using sticks to be people

but I told you to again put this Creek again we'll put a little more money out of military clogging sponsors so there's one character here or one right one pictures it out it doesn't fit that's really all right I don't have any 500 but the runners spot right better any more cheese plate one just firestar Jackie played in a TV show called Mission Possible and he played first Paris wasn't have to decide right you can speak any mindedness and Colin any anyone thinking through they are some general some law or nation and really say hey if you're trying to clone someone you didn't focus that we grow there are five characters on missions often contain they are really affecting

their they're still crap into funny doc you'll find on other receivers or a lot as well preserves now again I'm not a big fan of these partners where they will get these quadrants aren't you always break the wall down these little quadrants but underneath one you I don't have on my scale they don't have numbers Oh hold on we just need words and it's really for most perspective I guess here's my military back my military analogous to destroy them sustaining innovations is the m16 again be sneaking off in Burnaby another one that came up with the m62 in 1683 I just different variable to improve with akshay kumar's are to improve safety for those users and then include

language in right now we're using em for lighter weight systems let's notice stating there's a good loss you smart improve it so that a given user under functions or instrumental I'm thinking in your rental app you can check the ocean chat during war chips a lot happened remember to reward you a historian has to be niolani reference I'd welcome it with them on this topic and a world war two Gators worship chat original chatty Air Force was to disrupt the German of Moxie radios right that was how they were picking up on here so was that was leadership chat and later developed into an time Connecticut license I can use holy square they're walking they're

finishing feature its long-haul aircraft the classification priming one off your poem is trying to defeat the mechanism Connor item measures countermeasures kind of countermeasures in their contents breakthrough again the original plot lipase the I don't oculus be offset strategies and how disruptive addiction will also Stratos video at the first also tragic gaming or afterwards unit was in waters you can law might be Manhattan watch on such a great communication more reasoning I get back in seventies so our club mostly like our Darko we have some other advances GGF felt an extreme Lebanese he now is how great it in touch admission very sensitive very lengthy very time-intensive right some about the agile and ml visit that is not catchable

public's right that's a lot of time what about this funny to be this is us have a history of disruptive in issues in the thick of a swampy well very first part of our formation the American Revolution increased every war right we're fighting a bridge through the regulars right Mayweather the regular order they were trained a professional military army George Washington had business that's aboard Washington and so this is what people of disruptive revolutionary types of innovation where different members that really natural to Everest are a we am are so natural crispy weekend thinking well I guess you do have to stay here we can have a mystery right destructive finish back in World War two

um notion of time we protect our shipping what was the big threat in war - Oh Marie not you won't back to the sunroom a in a live access into the British when we start supply aggression our allies with a lot of material and then they turn on soldiers at the budget who were right at least one big reason sneaking Lusitania how do we stop these German submarines well they're dealing with one and then there was one where we can't recognition over the remember which was an addition game or a sir and a spring collection tear sister huge that first computer out door and I was breaking right now blanket computer crimes unbreakable folders but what they

wouldn't ask you we can be developers they called operations research will be hibbity it thought scientists interviewed they gave it all this data on shoot why this should send a adjourn should I got some she's not back right example that back then or basic urges that petition figure out if you put a convoy of ships to a more ships into a bottom or your bubble is your life increases dramatically it was until after where we've started happening these German people commander we figure out that whether it was just a sensible now firstly this if it's just a moment it's your war when once I sort of cackling these German u-boat commanders I get interesting on higher you can you

won 7-1 we've seen gospel you see them it sucks to be in a diesel powered submarine in today's your need to talk separatists their X there is not any a native them also good oh yeah it's best interests of the patient it's bad bad GG is best respond so you know commanders they never wanted a cap if the head chest beats once it was for that there are further consideration lists their own tribal so if they spot us sure more ships it would be done them and they may be they big children the ownership of really their location we aircraft home in there that's uh people commanders consumers so again Burke operations research map battle to piece solve this international

drug and UAVs that's the struggle especially to are any other protein climates and I'd love to make on the Air Force here in the Air Force if I have a kind of it look a more subtle the Air Force are maybe there this is the Army's person you can keep income small rocky through the truck off the shelf degrees now the average is the UAV is humongous are doing being a Global Hawk that's the Air Force's partition anyways maybe it is unmanned but it is huge it's large an assessment and if used for excuse my apart under students - well that's that's the reversion disruptive I still call that breaker okay look at Air Force

give me that I didn't read it or trying to get my direction I put your engine able to sorry I do not like this motion about not having space a little bit better so it's going back to my head and I'm going to add one more quadrant here and if you ask that water this really doesn't or one more axis its photos of office you really only think like once I just acquired if I added motion of offset potential right the offset traction this notion of a compact when what are the innovations of you tiny welcome to Destructoid transition so when you review your business books at talk about take more risks in diminishes they're not talking about any

implementation and then time off is dropping recommendations if your different part of the pain and if your elongation this is what we really need is really when she receiving awesome about changing office potentially out to positive exactly if others that's right at the office so staying in general innovations that favorable we initiated a lotta sense I'm taking a work with 89% however instructor breaker what are for the on chair any ideas what we 5% here from fighting and multiplier and even auctioneer platinum and ten percent less than one member of eleven one we're going to Austin traction that's the one a ten percent okay I'll give you what my thoughts are is again from uh it's mark exactly wonderful to

get I don't get is a pretty good against not a whole lot of sense again these are the ice crystal I'll be taking if you really want to be tuned to innovation introspective great and again this is what the graph would look like and fill without numbers or more representative I'm going to go back to 2010 2011 Arab revolts we had full of 40 nations their homes after the event Manhattan tunisia like that it was the street vendor who sent out the fire not because you want to addiction office people resellers it's right to the police center places all that military person on the Sheikh Said martyr all this eruption like 40 nations all one whose improvement yes

you might say that a lot of pestilence social media management word that a lot of s uplands 40 nations we had a total of four that successfully we will actually changing government immediately so right 4014 I'm going to get up to see it will change well I'm not coming we're stretching we're not hunting the air I'm not I'm Syria right there's look like a finished pasture it's not looking good in Egypt it was motoring exact different I have to know Turk you say in your book because what the military has to see if not better capable like they all the guns and as a member of effect right I'm glad there's a reason why our Congress keeps meeting me

around every three meters it's not to make life miserable commute our honors is not like anyone that as royalties torille Genesis the moves are out and do lots of things to make life difficult we're military shotgun on the twenty years up in military I have moved 11 times okay I got over that three-year average personal locations about every two years not only that any of our leaders right here a transitional to only tears so I'm going to an art events got into a Deepak life Narcisa that relate to only eighteen months our leaders only play screeching our citizen history one year but Walter a lot of systemic haters booth together but undernutrition complain I asked but as all the other

has the u.s. institution there's a reason that we have like this won't reduce our back we see a lot of South America Southeast Asia militaries are back that's why you want to keep control of the military if you're gonna if they're the one their immediate people so this case to read out of 14 yeah well in this case it was about 21 percent okay I just don't like numbers other program anywhere less than one percent on to tempers that's really rising in this case on his local Tampa the only one percent success rate we're military machine so really now really really what highlighted I can talk the number of clients and a lot of people were notorious enemy disruptive

innovations online men agent while highly displayed once again positive assess very love right anyone left to learn percent all the way maybe 20 percent okay I have to take a compulsory agency batting averages but we haven't I think in American culture need to have this notion of revolutionaries being this romantic license go back home history or any bill that followers I got to close with startled shirts we have to at least two phones and kind of there we have this notion of what you hope Star Wars giving up this try Chrebet like white power that's not the story I watch me I watch leave with or the entire will start up and then we have our trek back not good

news for the society because of being instrumental in nations where it will always lead in terms of some sense don't always tend to enact another way of looking at some instead of audience is I like to look at it from the tunnel makes a look at time on the x axis and then modifications or people expectations on the y axis this is what these gaining ground nations doing right they're not but if are going to it but it's not an rocket in its just to meet mortgage changes I don't apply people expect more the multiple features that's what bigger when you're giving us breakthrough innovations right oh geez new markets under fire market but if you

doing it in a way that I believe complex so we're we're lucky jumping occur so socially jumping occur again please your matter that ripped nice again under Sun but here's the only other disruptive addition disruptive innovation start below the curve that's what you think thing that you're asking in a worse position you're trying to introduce up on it Unser's that is inferior to what the market already had so clearly improve your customers create market you're targeting emerging markets disruptive innovations you're only a few inches small emergent modules and you're endorsing on different sets of value it's reading these folks are hopeful indifference is another touching right the is sustained internal they're usually focused on the

Rivini customer their biggest offers these guys focus on the folks are left out at the new markets and underserved market and usually far worse at least at least one earth these pointy exterior so it's accessible right folks right through a disruptive if successful they can create new markets that's an easy thing but again I just want to highlight what's in it again very well here down here sometime the leader updater two stock recommendations is in addition to our fiscal we talked a lot about this and US law how can in what can disrupt with zeros everything is your on the mini copies we still stay zero right oh you want any model versus from partner if you remember and big

myself once again there who remembers us huge printer staff and often than accessing University a modulo operation it was lonely offices of a half firing operator if you're really a big University ok provision the data right visitors here we want hole punch back side front line and collate everything that walks into a pin and lock box moves game may be standing came long what was their target right on target audience small businesses right among all sort of home-based businesses so cannon came up with this inferior right it is a crap talkers you're not laughing and in the first a motley that happening tonight what we want that it's inferior we the resolution on our target at any

actual coffee it's always business or any business not mine whose huge shades to work can find a place to go we're not happen Arabia algún apples is from IBM Samuel Wright who contains a partner engaging personal PC I can knock down again someone mention who is the catenation DoD mainframe and there is important they were making apple just what we've done on this easy and we have a big need more tutorial on them over the soft that cause really this is really sharp and the system actually called this cheap gas prices they Iranian or tomorrow right yeah so what that happen right they took our hostages and then consider which turning on it's just more market

yeah so what between the new movie set up performance country Univision's gas expensive on lunch we get there you have to work right and right big cars lots of acceleration in supporting life until we have the well shot that community may attention study nine now continue on it although he's on sorry display see falling really over there right okay on back end in their quality I was on par but they he quickly who are rose on we disrupted her and any thought of audio and then we not like a nationally and rounders were completely borders also think there's anything would be creative it's pretty hard to be civil and they can take it they're just uh

container and on directed on they're going offline or maybe their guard right camera excuse that it was the Caddy wait that was a cold smoke they're conveniently committed to keeping on this long so now we have the key the undated being that they're going to be tough with you the Chinese will need you coming out in arteries the cherries what the Hyundai's are getting bigger or fix this motion destruction black people on that evening part or not today we think of a destructive in munitions recently that's one potential might be exactly right I would agree with Tesla if it wasn't as expensive as healthy pencil trick over power solar power mightily but it's too long me times many times other than

gonna discuss bees you have done he now knows off the iPhone as well but I phone is really not competing against the commercial vodka pediatric and conservative who's competing with blackberry and blackberry over the beach in a classroom or a keyboard right if you talk to a parent like where you talk to all their CEOs when there's food left hand black going on in early 2000 everyone wants a bigger people I protect us until ski-jumping long easy work I'm going to get a touchdown see that and so a great indicator of American II know your instructors is is one of these I have a green light or Latin that's what keeps not lucky does not if these guys

laugh I think they have to lose their life Nicky if these are in the dream line is to say dat are not overlapping you're doing destruction your problem in what trap that's all the indicator even like especially if they're doing a filet for sponsoring that a was never considered a community ultimate especially weird service constructive emission come up because it's I'm working on something certain again just want to make sure everyone the city is McNabb Richmond representations of you did you if I'm seeing stuff on tempers creation that and interesting okay so Hockley math tech a future so wonderful all of the generals are talking to folks being a spot on disruptive innovation but I'm just thinking we really do need

you all I'm not what is it suggests disruptive innovation I wanted to be doing all at least especially the fire engines excited about to blast it incomes is too much cyber touches every syllable main worker by clicking elder or still compartmental anymore we still say the land component the air component seat remoteness and in the planned the 12 explore emotions but every digital are inside so a big component works it pleases now anakin components but are currently fiber called actually way we should be being mom cyber worker so I should be doing long but again I'm gonna practices history once again consider risk of not being about destruction and the last three major order that we can reduce community

a military type of presentation creating what was the fault Mary well one problem we have never Overlord I'm in hell all in the police action poignant position a big thing with the Chinese artists a a general debarker consistently underestimated the Chinese army strength by a hacker can how can you win on any ballot when you can sustain direct me their phone and factor and what would John MacArthur delight what in town ask if you think is moderate and online zealand record you do perfectly don't agree what you choose to talk to like an awful so much Angela xanthine is the Potter cream what the limitation of vegetable oil imagery time off is blasted illegible oxygen trees

the Chinese what about the Inuit they did their movements exclusively at night that's what a barter is this people underestimate their sake again I'm throwing on an imposter I would be firing into a circle I was chasing a junkie without Vietnam whose motion to Chinchero we have aerial bombers that were all given credit for be an Air Force Ones we had aerial government in the Vietnam war machine visions on the spot and yes we could want sponsors promotions equal the whole teacher he bomb the heck other run when nice tradition under running water under on the TV we dropped fun and putting the minutes more died in the World War two if you can think of a part of Bonnie pop on

over to Dresden you think of that we've got more organs order ho chi minh chau top problems we never understood or on the third of course people didn't figure out how to control initiative with not hard to adjust the strap with all rapper man that make us to jump on there and that and go around and never smart people pumping their greater to go around so initially the close to the trail of injustice eventually was like as in world war not the intensity Native American students but at times to it on campus including about the norms no respond record Anika by each air it just in general if old wardens right organs that was up over

the Iraq war I suppose their internet mortar shell I've done from the bathroom I initially lost the blood was a transition or pressure initiate date on the other Lobos is repaid with remote control devices of two dollars in big not initially very foods affected disrupted especially to the US military and we're not compared for that infrastructure right we thought we were the best my block you can deal with any military it sucks when you're not another we're doing with religious myth on the way onto media streams the Boston Marathon bomber yeah petrichor as all of us right pressure cooker with some baroque lecture pretty symbolic as people are much better more you got yourself on pleasure looks for a lot of

us today point please malar on Lovitz I'm a lot of mostly initial versions of them mostly for instructor and we talked also Nana can be a turn out the cabinet to stage right get their version different intervals return patching and finding Adams the internet but initial course and usually are not this much chocolate yeah are there announcer break again stuff coming out of Russia of the tummy on China and that's per suppressed yes they're coming out them to work through that scary because we can't even entertain on many of these disruptive points well I'm one about tired here so I this would be a good place to wait can we get well very quickly just a hacker's

dictionary right is someone or an earlier talk they'd like to sort of have to write Filipino compression and if I don't have to I'm not introducing on a whole lot in terms we vertically here again asserted is props to Star Wars I like to start record logic to keep some of the Star Trek shoes welter sort right I'm calling the crackers if I'm a packet of disruptive all he's going to try and drink the holes united against the stage usually not your lawmaker not quite a or the destructive innovator started building the backbone right or slide town that's okay if you're breaking off on the back there I'm calling you a great resume I'm telling you a cat stuck in a tree

bones bon voyage that's okay um yeah slackers yeah one wonders placards with me I'm saying that's okay so if it's like cyber white hackers and then there's my cell phone that has its own folks but again I took the risk committee via physical fitness records there on Shack attacker in a package sweater right again anima currently in addition for all but again I'm hoping most of us on the hydrogen side think for climbing a cyber tracker or a chart like good to be on the Jewish Federation especially when they start Trek Enterprise world by yourself you look you're only like this really you have fun directing people always have fun or you just and with

that I will yeah time so think I've talked to one question yeah

yeah I personally believe that sense from destructive emissions comes from generating this emerging market and gain that all you have to get home give you the test and look at all and I'm telling you did it work so who's never earth on where you know that is look is pretty popular but worthy but what my sis not other anodizing about a Google bus a lot even yes like in a lot of examples of disruptive innovation and I did one day medisoft right disrupting this horn so if you want to keep inside of that wall and you have to make sure under some condition the value fighters is like you're looking at and try and prove that

copying net on this internet looks after one that are valued by the undershirt

yeah yeah perfect sauce is really how we do this how do we get through without doing last wish so highly become a slightest racket right you're absolutely trekkers ever tracker that's why I love these hacker conferences it was security numbers um I want to leverage the hacking and all the folks are happy especially they want to hit them you know the Lawson's they just want a month and they found a hole if you find right again those verses have to be right the white collar they're using terminals or catches cat eg criminals to figure out what she's been debating with in the spot for themselves that's why 111th I'm going to leverage those hackers and body folks that were

letters those folks who not only find it holds but that is unable to easy fixes because usually is an easy fix right usually not a straight they're not telling me what you need it's AI system right I'm an amiable beyond I think it's helpful I'm enamel automation if you help but I'm also enamored with a happy to tell me you got in or she on it or can tell me what the other players action stop that right from life I'm with the guy the guy that open up that enable expired that's a Jesus minor traffic we didn't like that our new chapter that I those are easy fixes to what we think is from are all other leverage significant I

want to leverage other students their way of thinking and acting on with that I pick on uh gone over time [Applause]