Advanced Soft Skills: Using Efficacy to Get Sh*t Done

Soft skills are very buzzy right now. Communication is important for information security in a lot of ways, some ways are more nuanced than others. If you've ever had a brilliant or crucial recommendation totally ignored by an end-user or executive that just didn't grasp the gravity of the situation, efficacy may be for you. Primarily used in health communication, efficacy is a concept used to advocate everything from regular exercise to preparing for a natural disaster. This talk will go over the concept of efficacy and illustrate how it might be used for information security situations. Claire Tills (Security Communication) Claire Tills recently received her M.A. in Communication from the University of Maryland. With a professional background in technology and security public relations, her research focuses on the communicative side of information security. She applies communication theories to InfoSec issues with the goal of advocating security to a variety of end-users and improving resilience after InfoSec crises like data breaches.