AI And The Future Of Trust Relationships, Where Do We Go From Here? - Janette Bonar Law

well good morning everybody um this is an unusual talk for me I do a lot of talks but this is an unusual one on a couple of fronts one I'm using a piece of kit that I've never used before called Ticky talkie um so God only knows how that's going to work out um I'm not talking about anything in particular technical but I am going to be talking about some kind of context around deep fake um scams and frauds but from a historical perspective and then instead of asking for questions at the end you need to have your thinking caps on because I'm not asking for question um asking for questions I'm going to ask you for answers because I

don't know the answers to the stuff that I'm talking about so I'm hoping that some of you might so the first first thing to say is that deep fakes are not something that were born with AI deep fakes are something that have been going on throughout time and it's only the expression and the Technologies of deep fakes that have changed and it's really important to understand that and I'm going to show you why at the end of the talk so let's try and get this technology to work and see what happens

so somewhat somewhat unusually for a cyber security talk we're going to go back to the 1500s and we're going to go back to the time of Henry [Music] VII who in 1539 was looking for a new M we won't go into the reasons why he he needed another wife but he needed a a new wife and he sent Hans Hine who is this guy oops or not that guy see what I mean about the technology uh so H Hine the younger um on a tour around what we now know as Europe looking for nice young women who we could marry and Hine made a whole series of paintings which he took back to Henry and Henry picked one

which was this one um and the lady in this painting looks really lovely right and Henry certainly thought so cuz he married her and she was an of cleaves however I say he married her but it was under great duress because when she turned up at court she looked absolutely nothing like her portrait to the point that Hans Hine was in big trouble um and Henry was he was peeved right he was super peeved but he married her because he' signed the contract and that's what he had to do and then 6 months later we divorced her because it just wasn't working out she was too ugly so this was like the first time well not the first time but a

really famous historical time where an image was used to create a misrepresentation of reality to gain access to money and power then we move on a little bit I can't do this with them M we'll move on a little bit so we're now in the 1600s and we've got Isaac Oliver is the technology here he's the painter and we have Elizabeth the in her very famous rainbow painting now when when this painting was made Elizabeth I was well into her 60s with terrible teeth and hardly any hair and really bad skin doesn't look like that in the picture right and that's not because Elizabeth the first was especially vain although I'm sure there was some vanity

involved but because she was a female Monarch without a king or without a a prince consort and she needed to retain power so again we've got manipulation of image in order to retain power moving up into the 1700s we have Bonnie Prince Charlie so Bonnie this is an interesting picture so Bonnie Prince Charlie he led the jackite rebellion of course in 1745 and he looks super cute right in the the picture on the right uh picture on the left is actually a recreation of what he actually looked like at the point of his death made recently I think it's by Edinburgh University from his death mask so again we've got a misrepresentation of reality to create the sense of a powerful

figure so we're going to jump forward in time because it's 15 minutes and we have to get there in the end so 1800s 100 years later photographers is becoming a thing um and we have the rise in popularity of death photos so um people wanted to memorialize their dead uh by having photographs taken with them before they were buried and we interestingly in these photographs you see the the artifacts of the technology because these photographs depend on being able to stand still for a very long time whilst the exposure happens but in the photographs with the dead people the dead people are in perfect Focus because surpris they don't move and the living people tend to be a

little bit blurry around the edges moving on so photography gets a bit more um Advanced I will not be using this one again we got the uh deero type camera and then we have cameras that become for home use and we start to see the manipulation of reality again for Fame and Fortune um so this was the cuttingly fairies incident which uh happened in 1917 to 1920 caused a Hu huge fur at the time um these young girls they made cutouts of fairies and took photographs of elves with them and managed to convince pretty much the entire world that fairies were real and supporters included um S A Conan Doyle you know which is big surprise he's supposed to

be good at mysteries right um and then in the 1920s cardboard standies like our lovely Elvis over here they started to become possible so we have fake people appearing in the real world

and then life-size dandies were very popular in the 1950s things like Elvis over here please do have your photograph taken with him and then we start to get into the world of technology so beginning at of email with opet in 1971 we've got the first digital cameras and we've got Photoshop we've got dialup internet it's all happening right the world is taking off and it's all all becoming domestically accessible so of course what happens when humans get their hands on technology the answer is all sorts of bad um so here we are we got like a brief timeline of all the apps coming up all the scams you know Zoom Tik Tok the introdu introduction of filters on

um uh stationary images lots of scams and then we start to see the arrival of AI so we have um Channel fors Queen's speech in 2020 which caused a bit of a fural we'll just do a quick couple of seconds on [Music] that [Music]

[Music] o oh well we have it without sound apparently but basically this sounds just like Queenie doing her normal queen speech um except she's um making sort of s remarks about Harry and Megan going off to Canada and how rude that

is um and at this point people are starting to question Ai and how it shapes our sense of reality and who we are and stuff and then there was a big scandal in 2021 around Victoria Secret now I'm looking at the audience who knows what Victoria's Secret is right okay so Victoria Secret for those who don't know is um a lingerie company um that is renowned for having ridiculously beautiful models ridiculously beautiful um but all sorts of stuff started to come out about how the models were being photoshopped in all of their images so actually even Victoria's Secret model didn't look like a Victoria's Secret model and the girls were being pressured into looking like

the fake people that were being presented and there's all sorts of push back on that so you can see I had a lovely video of this where there's a a meme where people singing but no sound so sadly not um then we get into 2022 and uh the Martin Lewis scam with Elon Musk so Martin Lewis I don't know if you're all familiar with Martin Le is but he he talks about financial affairs and things and gives PE consumers advice about what to do about money um and an AI Persona was made of him and he was digitally kidnapped basically um in a scam that was to do with Elon Musk um not the real Elon Musk like a

fake Elon Musk U and he was Furious about it and it was all over the news but up to this point it was kind of all right I mean it's bad right that Martin got kidnapped but it was kind of all right because we had this protection of a delay because up until this point AI Technologies they're very resource hungry right so they take time to make and they cost a lot of money CU you need a lot of machine to make them but then this happened and we got to deep fake Elvis on America's Got Talent in 2022 I swear to God I have not been able to sleep since I saw this performance I don't know if um this one

will play or not we'll [Music] see oh apparently that one doesn't have music or Sound right I am not going to break out into an impromptu rendition of Devil in Disguise but what happened on America's Got Talent is a company called metaphysic doai came on as a contestant and they became Elvis Presley on stage in real time and that was voice and image real time folks that's a game changer if you can do this in real time we're in trouble we are in trouble in terms of how we move forward from here and in addition to this something came out recently um very recently actually only a couple of months ago I think in psychology

today talking about the impact of beautifying filters on the mental health of young women and girls now apparently these filters are having such an impact on women and girls that the suicide rate amongst this demographic of heavy social media users and young and female suicide rate has risen alarmingly and they're seeing a lot of dissociation between your young girls and their real bodies their real lives and young girls and their virtual presentation in a digital world and that is really

scary so obviously things are continuing all sorts of new technologies come along but here we get to the questions that I have for you and the first is a cyber security question so the cyber cyber security question is this how do we respond to technologies that allow anyone to be anyone else autogenerated Dead or Alive as real time convincing screen presences faal recognition voice recognition are these dead Technologies now are they redundant as verification Technologies so that's question [Music] one and question two is how do we respond to the growth of technologies that history is telling us we will use to the point where they damage our well-being how do we protect our children children who are growing up

with these Technologies and have know nothing else so that's the end of my talk I'm open to your answers thank

you got the answers yeah on question one I think what usually drives the controls is to do with lawsuits and litigation and I think what we'll find is when we see companies being sued by the likeness you know say it's an actor or a politician it we'll see possibly controls then come out because once you impact the rich and Powerful they tend to make things happen to protect themselves so um sort of the answer for question one is around that um however in the everyday you know tech support I I have a user calling MGM tech support and they want to reset their password and this that we don't know right so we have we

have to come up with other factors just like we do with MFA for logging in I think we need to come up with some more stringent multifactor approach to validate the person is who they say they are well currently you don't have the technology in place for detection the generation and so I actually might look at something like uh multifactor human authentication where we're teaching people to verify in analog channels so I mean that that's the best I can come up with but I'm reallying it's almost like you share a secret like back in the day we would pass a number they knew the sum and so they would pass the number to make the

sum yeah so maybe something like that is a private shared question us that we only know the answer to yeah yeah trust chn so that if you knew that you had to do a certain thing you only need certain CH showing access to that point time so that naturally unless it was intered but for me Tech side of things you can already see um Ed so pH as technology advances and Camera become more normal and that sort of thing they can start giving up bits they're tell little Flags they're not necessarily being big you work back as a zero model in the fut conf almost to say person person or not then that might but

on the second Point quite interesting something I about quite a lot work is we us to stay through our eyes not through theirs so for me my2000 I broke it multiple [Music] times my daughter for example she she's 12 now so she's in this target range that every time something news happen with about being honest it be limitations around the use of and then rela more and I think the human question it's about education it's about getting out there see that this happen you know but doing it in a way that you're not blaming anyone it's the this happen be aware of I wonder if we're going to see if we get generational Cycles right I wonder

if we're going to see a generational push back on technology um New Generation coming up saying actually we don't want all this Tech we don't want all this social media we want to go out for a walk and we want to do this you know I didn't have be interesting to see if that ever happens [Music]

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[Music] don't see because at that point you you yourself yeah and if everyone's doing it BEC normal it's no different to then having everyone is that cross we're getting into Black Mirror to now AR we generation will be okay

something just like we were

when any other any other points in the room oh let's give it up for the amazing Janette thank you so much thank you